Torano Family Cigar Company is proud to announce the launch of the family’s newest brand: Loyal, which will be hitting the shelves this July. The Torano family will unveil its newest creation at the upcoming 2011 IPCPR in Las Vegas. Carlos Torano Sr. has always maintained that anyone who enjoys a cigar deserves to smoke a great Torano blend, at an affordable price. Over the decades, Carlos and his son, Charlie, have remained loyal to this philosophy of providing outstanding value to cigar lovers. Loyal holds true to this philosophy, in providing outstanding value in the quality, consistency and flavour of this attractive cigar. “Our new brand Loyal is dedicated to my father’s long standing commitment to provide exceptional quality cigars without breaking the bank. To him cigars were never a far reaching luxury, but one of life’s simple pleasures”, said Charlie Torano president, Torano Family Cigars. Loyal will be available in a 5x56 Robusto, a 6 1/8 x52 Torpedo, a 7x47 Churchill, and a 6x60 BFC.